Many customers of ours are relatively small and among them are designers and artists with a huge entrepreneurial spirit. We have a strong believe and respect for their work because we know by experience how tough the world is out there. We asked our new partners at dJOWWANNA, sales and PR agency focusing on up-and-coming designers, to share some wisdom on one of the most difficult part that designers encounter when it is time to take their brands to the next level.
HOW TO GET A RETAILER TO CARRY ONES WORK?
1. Do your own homework well. If you get a suggestion from someone that your product could fit in a particular setting or store go and check it yourself. To google it is not enough. Visit the setting/store yourself or get in touch personally
2. Adjust your selling pitch, some things may trigger a positive outcome from some retailers but the same arguments should be left aside for others
3. Listen carefully to the feedback you get, whether your brand is accepted or not, it can be extremely useful for your next meeting with other retailers
4. High quality on the way you showcase your work is everything (your marketing strategies as a whole; e.g. website, lookbook, portfolio, social media, etc.)
5. A sell sheet is a must. A sell sheet is a document that includes everything retailers need in order to place their orders (from the company name, product information, product pictures to pricing and delivery)
Handmade clutch from Tassel Hard ©dJOWWANNA
6. When you get a ”we are not interested” but you really believe that the product fits well into the retailer’s assortment range, use the feedback you got in point 3, work accordingly (point 4 & 5), go back there next year and try again!